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 China's fast-growing travel market is evolving as a digital marketplace. In many ways its online travel platforms are more advanced than those in the West. A global leader in the airline industry that was established almost 100 years ago in Europe, Air France KLM also has a strong network position in China. With this history and ambition to take advantage of the growing Chinese market, how is Air France 
KLM adapting to digital developments in China?

We cordially invite you to attend the CEIBS Executive Forum on September 5, 2017 with Mr. Bas Gerressen, General Manager Air France KLM Greater China, who will give a lecture titled "How International Airlines Can Adapt to Digital Developments in China".

中国旅游市场快速增长,同时也步入数字化进程,其在线发展势头在多个方面均赶超西方市场。作为全球航空运输业的重要一员,法航荷航集团近百年来根植欧洲市场,并凭借强大的网络优势在中国市场站稳了脚跟。在这样的背景之下,立志搭上中国市场增长快车的法航荷航集团如何灵活应变,以顺应中国的数字化发展浪潮?

中欧国际工商学院诚邀您参加2017年9月5日举办的中欧高层管理论坛。此次论坛,我们荣幸地邀请到法航荷航集团大中国区总经理顾瑞新先生发表演讲。届时,他将以“国际航空公司如何顺应中国的数字化发展”为题,与我们分享他的真知灼见。